Billy Reid's 6th Annual SXSW Shindig

  • Weather Up (map)
  • 1808 South Cesar Chavez Boulevard
  • Austin, TX
  • United States

On March 18, Billy and several members of our team headed to Texas for the fifth edition of our annual Austin Shindig, a day of music and fun held at Weather Up, the much-beloved bar on East Cesar Chavez. This year, we partnered with Nashville label Third Man Records to host the event, presented by our friends at K-SWISS. Nine bands performed: La Luz, Steve Gunn, Bully, Gill Landry, Hurray for the Riff Raff, Olivia Jean, Broncho, Natalie Prass and Laura Marling.

If eight hours of good music in gorgeous spring weather weren’t enough, later that evening the party continued at our Austin shop, during a party celebrating another Billy Reid/Third Man partnership. For the next three months, the Austin shop will host BLUEPRINTS, TMR’s exploration of Paramount Records and the birth of American music. A retail component – the label’s first-ever long-term pop-up shop – will run in conjunction with the exhibit. The evening’s celebration included music from Up Around the Sun, food from Mission Dog, and a “Spirit-o-Graph,” which the practitioner, Nashville artist Bryce McCloud, described as “shadow silhouettes.”

As in the past, the festivities of and surrounding the 2015 Austin Shindig was documented by our hometown friend Wes Wages of Armosa Studios. The resulting video, seen here, recalls the day from dawn to dusk, with background music provided by “Class Historian,” a single off the new album by Broncho.

We’re extremely grateful for the support of our event partner, K-Swiss, and media partner, American Songwriter magazine. Major thanks go out to Martin Guitars, Pozo Hondo Studios, MailChimp, Third Man Records, Woodford Reserve and AtoZ Wineworks, as well as Small Batch America, Deep Eddy Vodka Distillery and Sparkplug.