On a hot evening in Austin, Texas, Mark Yawn, the bar manager at eclectic Tex-Mex restaurant Ranch 616, was stocking up on Topo Chico. He said the Mexican sparkling water is one of his most popular non-alcoholic beverages — he’s also a fan of the drink.
“It’s more bubbly…it kinda gets you at the back of the throat sometimes,” Yawn said.
When it comes to sparkling water, Perrier and San Pellegrino likely come to mind. Those European brands have long been go-tos for lovers of fizzy water in the U.S. But this Mexican sparkling water has captured the palates of many in the South, especially in Texas.
The brand is more than 120 years old and has been in the U.S. since the 1980s. But fandom didn’t start until just a few years ago. David de la Garza is Topo Chico’s marketing manager for the U.S. and said the growth in popularity was no accident — the company has had its sights set on the mainstream market for some time.
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