It’s early on a June Friday evening in Austin. Bar manager Mark Yawn is carrying a large case of Topo Chico into the bar area of a buzzy downtown Austin restaurant. He’s preparing for the evening rush.
You already know there are times when there's nothing quite as refreshing as popping one of those clear, bubbly bottles. But there's also a lot you may not know. Specifically, these 13 things.
1. It's amazing in Mexican cocktails
Josephine House and La Condesa both pour mean Topo Palomas. Chupacabra's got El Conquistador with Cruz Silver tequila and fresh lime. And newcomer Whisler's does the Mexicano: Dos Armadillos reposado, Cocchi Torino sweet vermouth, Aperol, Pierre Ferrand Dry Curacao, mole bitters, and an orange peel. But The Ranch Water at Ranch 616 might be the ultimate in Topo cocktail-dom: a super-strong margarita with Hornitos Reposado, Citronge, and lime juice that you temper with a full bottle of the Mole.
(Via UnderConsideration.com) First sold in 1895, Topo Chico is a brand of sparkling mineral water sourced and bottled in Monterrey, Mexico. Sold only regionally in Northern Mexico through the 1980s, Topo Chico was introduced to all of Mexico in the early 1980s and exported to the U.S. in 1987. For some reason, Topo Chico is huge in Austin, TX — I had never heard of it before coming here. Now, the fizzy beverage is readying itself for even bigger expansion and has introduced a new logo and packaging designed by the Mexico City office of Interbrand.
I will be first to admit that snow on typography is one of the most endearing things in the world. You can put snow on Helvetica and I’ll like it. The old logo had a very authentic vernacular charm. You could picture it painted on the wall outside a cantina. Despite this pleasing patina, it’s not the most efficient of logos and not the best executions of snow on type, looking more like cupcake frosting. The new logo does a great job in evolving its essence by keeping the structure of the wordmark and refining all its characters and paying homage to the snow with a white highlight across the top. The new letterforms are pleasing maintaing the playfulness of the original while adding some visual maturity. The only issue is the “p”, that stands out like a sore thumb without any curlycue or proper connection to the letter before or after. Other than that, all the maneuvers on the harsh terminals combined with the toothpaste-y terminals on the other end (as in the “C”) are really nice.
(Via The Dallas Observer) Sometimes, I drink things that contain no alcohol at all. These occurrences are relatively rare, but it is important that I not be entirely tanked for my regular 10 a.m. conference call. One cannot survive on gin alone, which means that zero-proof libations are an absolutely essential part of our lives.
Doctors suggest that we replace all of that sugar and chemicals from our old soda habits with water, but water is boring. There are only so many glasses of plain-ass water that you can chug before you're ready to strangle Gwyneth Paltrow and everyone else who ever told you that healthy living was worth it. You've tried the stupid fruit infusions and the weird flavoring additives that are mostly propylene glycol, but hopefully you've just grown up and moved on to fizzy water.